Privacy
1. Introduction
Lifeline Home is an early-stage cross-border family protection platform for GCC expats. We do not sell insurance today and are not an insurer, broker, agent, or financial advisor.
2. Information we may collect
- First name (if provided)
- Email address
- WhatsApp number (optional)
- Preferred language
- GCC country of residence / work
- Home country
- Occupation band (optional)
- Age range (optional)
- Monthly support estimate
- Dependents and support categories
- Readiness checklist answers
- Partner inquiry information
- Basic website analytics and funnel events
3. Information we do NOT want you to provide
- Passport numbers
- Emirates ID / national ID numbers
- Bank account details
- Health data or medical history
- Biometric data
- Policy numbers
- Full beneficiary addresses
- Document uploads
- Government IDs
4. How we use information
- To provide educational Score and Readiness results
- To improve the product
- To contact users who request early access
- To conduct research interviews with consent
- To respond to partner inquiries
- To create aggregated, anonymized insights
5. WhatsApp
If you choose to contact us via WhatsApp, your communication may also be processed by WhatsApp/Meta according to their own terms and privacy practices.
6. Data sharing
We do not sell personally identifiable information. We may share aggregated, anonymized insights that do not identify individual users.
7. Data retention
We keep personal information only as long as reasonably necessary for research, early access, product improvement, legal, or operational purposes.
8. Your choices
You can contact jonah.emerson@lifelinehome.ae to request access, correction, or deletion of your personal information.
Nothing on this website is financial, legal, tax, or insurance advice. Our privacy practices may evolve as the product evolves.